12 Secrets for Delighting Your Lash Clients Like VIP

by Mia T
Lots of lash clients love feeling beautiful and special for a few hours, and of course, every customer wants to be treated like a VIP. You don't have to be a big shot to offer top-notch service, but we think you can do it with these twelve easy steps! In this blog, we've put together a list of fancy details that you can add to your lash client services during their appointment to make them feel like they're getting the five-star treatment. Train your staff, if you have any, to be super friendly and follow these simple strategies

Welcome Greetings

Calling your lash clients by their names is a marketing trick in itself, and welcome messages are no exception. A warm welcome will make your clients feel overwhelmed with joy, while a killer greeting can melt their hearts and make them stick around as loyal customers. Create a welcome greeting that's both creative and informative. If your clients book in advance, you can show a cool welcome message on a plasma TV with their name and maybe even their picture(s). You don't need mad skills for this—there are tons of free image editing tools and templates online like Canva, Picsart, Pixlr, Prisma, and more. If you don't have access to those, a small chalkboard or a printed greeting with images of your client will do the trick. And remember, your enthusiasm plays a big role. How you greet someone sets the tone for how they'll welcome you into their life.

Free Drinks

Your welcome drink should not only make your guests feel welcome, but it should also give them a taste of the awesome service they're about to receive. Offering beverage options will definitely make your customers happy. As your clients pick their treatment from your menu, give them a selection of drinks to choose from. You can offer healthy, natural, and local options, or stick to the basics like decaf coffee, cappuccino, fresh fruit juice, soda, herbal or iced tea, cucumber lemonade, or bottled water. More choices mean a higher chance of finding something they'll love and order every time. And hey, drinks can also be great conversation starters! Ask them about their favorite thirst quencher and consider adding it to your beverage list. A simple drink can make your lash clients smile!

Friendly Chats

In a world full of chatbots and technology, nothing beats a genuine human interaction, especially from a customer attendant. Did you know that many clients make impulsive decisions about services without consulting knowledgeable people in the field? Invite your lash clients to sit down for a chat. If they're new to your salon, talk about the amazing services you offer, the products you use, and how they compare to others in the market. Sharing this info will help them choose the right treatment(s) and set realistic expectations. It's also the perfect opportunity to introduce the basics and perform a skin patch test on new clients to check for allergic reactions. Let your guests know what makes your services unique or rare. Show off your professionalism by mentioning creative approaches or high-end products you use. And don't forget to create a relaxing ambiance with some friendly conversation. Taking the time to get to know your lash clients and telling them what to expect will set the stage for a relaxing visit. A good conversation can make a big difference in your lash business.

Awesome Deals and Extra Services

To make your lash business stand out, offer combination packages or bundle different services that your clients can choose from. Providing a variety of options gives you more ways to earn. Great Ideas for You: Get to know your customers and create packages that suit their needs. If you have professional women as lash clients, put together a package to help them prepare for a speaking engagement. Offer a girls' night out bundle for your single clients. If you sense wedding bells, create a bridal package. Your lash clients will appreciate how well you understand their specific needs. Oh, and here's a tip: find out what other services lash artists offer by doing a simple survey in lash communities on Facebook. Get inspired and see what else you can add to your menu. Being versatile and learning new things in the beauty industry can help you earn more. It's all part of your battle plan for a better future.

Good Smells

Adding a pleasant scent to your lash salon can create a relaxing atmosphere. Aromatherapy diffusers are a great tool for achieving this. They release essential oils into the air, filling the salon with a delightful fragrance. Use scents like chamomile, lavender, and clary sage to create a calming and stress-relieving environment for your clients. Find out their favorite scents and use products that include them. You can also light scented candles nearby to achieve a nice aroma. Smells have a strong connection to memories, so a refreshing fragrance will make your clients remember your lash salon.

Chill Music

Music has a powerful effect on the mind and body. Playing slower rhythm music can help calm thoughts, relax muscles, and make your lash clients feel super chill. Create a playlist that you can play during your clients' lash session. Put on some quiet, relaxing tunes at a low volume to set a laid-back mood. And guess what? Lash artists even have their own playlists! We asked the community of lash artists on Facebook about their favorite tunes in their lash salons, and here are some of their Spotify playlists: Relaxing music should be a regular thing during your services. It's all about creating a personalized playlist that your clients can vibe to. Music has the power to touch people's hearts and souls, making them forget about any worries or pains.

Discounts and Personal Touches

Everyone loves saving money, right? Offering discounts is a surefire way to get more clients into your lash salon quickly. But here's the secret: it's all about personalized service that makes them feel special. No matter where your clients are coming from, give them a personal touch during their visits. Maybe you'll offer them the best spot in your salon, use top-notch products, or add special touches to their services. For example, you could create a discounted rate for combining eyelash extensions and brow lamination. Giving your lash clients a delightful experience is key to getting them to spread the word. Research shows that more than eight out of ten "Wow" moments are triggered when customers feel like someone has truly taken care of their experience. And let's be honest, words like "promo," "sale," and "discount" are every woman's favorites. It's up to you to make them even more tempting!

Super Comfy Bed

Having a comfy lash bed and a nice pillow can make your clients feel totally relaxed during their lash session. It's all about finding the right balance between comfort for both the lash artist and the lash client. When choosing a lash bed, make sure it's wide enough to accommodate bigger clients. Opt for an adjustable setting so you can sit comfortably and your legs can fit underneath. And hey, having functional space for your glue stone on the bed is important too. For cleanliness, always use a fresh towel on the lash pillow for each lash client. And if you want to go the extra mile, offer a soft blanket for added coziness. Remember to replace your linens regularly to keep everything fresh and inviting.

Fancy Massage

Massages are not only great for reducing stress and promoting relaxation, but they're also a sneaky way for your clients to take a nap while you work on their lashes. Just be careful not to give them caffeine before the session! Treat your lash clients to a soothing head, facial, shoulder, and arm massage while they lie on their back. This will help them release tension, take a little nap, and let you work your magic on their eyelash extensions. When they wake up, they'll have a beautiful glow and fresh lashes. Remember, a comfy bed is everyone's refuge for rest, so make it a comfort zone for your clients!

Selfie Time with Your Lash Clients

Why not make your lash clients' lash extension session a memorable experience by taking some awesome photos? Selfie walls are becoming more and more popular and can be fun for both customers and lash businesses. After your clients' eyelash extension session, hand them a mirror so they can admire their new look. Boost their confidence with compliments on the amazing transformation of their lashes. And here's the cool part: set up a selfie corner where they can take Instagram-worthy photos with their fresh eyelash extensions. Get creative with neon lights, dried flowers, mirrors, plants—anything that makes the area look awesome. They'll leave your lash salon with great lashes, a souvenir photo, and an incredible lash experience!

Loyalty Program and Free Stuff

Loyalty cards are a great way to keep customers coming back. They earn points with every visit and can redeem those points for free services. It's an awesome strategy to reward your clients and keep them loyal to your lash salon. Show your lash clients some love by offering personalized treatment during their visits. Give them the best spot in your salon, use top-quality products, or add special touches to their services. For example, you can offer a discounted rate when they get both eyelash extensions and brow lamination. Providing a great experience will generate positive word-of-mouth. Did you know that more than eight out of ten "Wow" encounters happen when customers feel like someone has truly made their experience memorable? And here's a tip: the words "promo," "sale," and "discount" are every woman's favorites, so make them extra tempting!

Lash Care Tips and Reminders

Taking care of eyelash extensions doesn't have to be complicated. Give your clients easy step-by-step aftercare instructions for their classic, hybrid, or volume lash extensions. This saves you from late-night text messages and helps your clients keep their lashes looking fabulous. Learn tips to care for lash extensions with Lavislash HERE! Before your clients leave, give them an aftercare card with all the info they need to take care of their eyelash extensions. You can find pre-made ones on Amazon, or get creative and customize them yourself. If you're in a pinch, there are templates on Pinterest that you can download and tweak. Don't forget to allocate some space on the card to write down the possible schedule for their next lash session. And make sure you have their contact information for booking confirmations. Remember, treating your lash clients with courtesy will turn them into walking advertisements for your lash business.

Final Thoughts

Running a business is tough, but if you want to make an impact on lash clients, you gotta get creative and try different strategies. Keep up with the latest trends and always strive for efficient and effective services. A great first impression is key to building strong relationships with potential clients. Small details can make a big difference, and quality service is something people remember long after the price is forgotten. Your goal is to offer the best customer service and create an unforgettable experience at your lash salon. So go ahead and put these strategies into action to make your place a happy space! And hey, if you have any other suggestions to add to the list, we'd love to hear from you. Let us know what we might have missed! DISCOVER OUR WORLD OF LASHES!

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